| THE CREDO:
‘Kind on the skin and the environment’. KiND™ skin solutions for men was created when Paul Anderson (Director of MANKiND Grooming studio) identified a gap in the market for a results-driven skin care range, needed by the increasing number of men seeking less chemicals in their grooming products. Paul was determined to create a product range that would meet his own stringent standards and mirror the desires of his 6000+ market savvy clientele.Over a 2 year period, In-house market research was conducted with a core focus group at MANKiND SYDNEY®. This research revealed a desire for an effective, easy to use product range, which addressed the most common skin concerns presented – dehydration, razor rash, fine lines, congestion, oil control and skin sensitivities linked to daily shaving. KiND™ skin solutions for men is the result of this research. |
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